Google is seen now a days as the modern Robin Hood. Poetically speaking, Google (the hero)
rescues news from online newspapers, which oblige us (the peasantry) to pay
for, and gives them to us for free. War is inevitably served.
Google includes links to online newspapers and magazines every time a
searcher types a word on its Google search tool.
Take for instance the word “Chávez”. Whenever we type that word in our
Google search bar we get thousands of links to any newspapers which is covering
and has published any article about Chávez.
The two main arguments pun on court are the following:
Many times whenever we click on these links to specific articles we get
redirected to the main news, which are often of payment. But thanks to the
legal abysm Google enjoys, we get into the complete article through the “back
door” without paying for it: Google search provides us with the key. Also, online newspapers claim that Google profits from including ads in
its search results and that they therefore loose money from advertisement in
their news websites. This is senseless.
It all comes to mutual subsistence: Google needs the news to give an efficient
online search service, while those online newspapers which provide the
information get a higher traffic and visualization whenever a user clicks on
Google’s link to their web page.
Many countries have accused Google of violating each author and editor’s
copyrights, as the information is exposed without their consent. Google is not
paying those writers for including their content on Google News. But this is
not true. Why should Google pay for information it doesn’t own? It just
redirects Internet surfers to the main source of material. I understand the position
of the online newspapers whose revenues on advertising are declining because
all go to Google and whose only source of profit comes from article payment.
Yet there is a possible solution.
Google should respect online newspapers’ decision to charge users for
their news, while still redirecting to their sites because this is beneficial
for them. Furthermore online newspapers and magazines should renew their
strategy regarding advertisement so that they come to an equilibrium point.
Google is also a company, and as a company its main goal is to make
money. But money out of things they own, not out of things they publicize.
M., Digital Literacy
M., Digital Literacy